Strategic storytelling
Tell your authentic leadership story
The ability to tell stories is what sets humans apart from all other living beings on Earth. People are driven by stories. A story can polarise – look at current politics – but also motivate, convince and connect. Sometimes you want to explain something or give an example. Or you simply want to sell something. But which story suits which purpose? How do you tell it? And how do you tailor it to different audiences? Discover it in this 2 day Masterclass Strategic Storytelling.
Whether you are a politician, board member, manager, marketer or entrepreneur - strategic storytelling helps you to capture attention, convey your message effectively, influence decision-making and achieve success.
- Stories simplify complex ideas.
- Stories create connection and involvement.
- Stories help people remember information.
- Stories capture the imagination and stimulate creativity.
- Stories give leaders – or even better: those involved – a heroic role.
- Stories inspire action and bring about change.
How does your story affect people?
Everyone who needs to activate people, not by telling them what they have to do but why it is necessary. Like:
This training consists of two consecutive days: a knowledge day and a storytelling day.
Peter van Akkeren
Besides being a conceptual and structural thinker, Peter is a seasoned storyteller who already positioned many brands. From that experience, he has developed various models that bridge the gap between vision and practice. Peter will help you find and tell your unique story.
Annemieke Rhee
Annemieke is a dedicated trainer, coach and speaker with a background as a speech therapist and voice coach. Her passion for voice, presentation and communication has helped many top managers and leaders achieve their goals. Her energetic style makes every session engaging and effective.
Included
- training by 2 experts from the field
- location and catering
- training materials
- handbook strategic storytelling
Not included
- transportation from/to the location
- overnight stay between training days, if any
You can book here straight away!
Should you want to change or cancel your booking at a later stage, you can arrange that here. Please note: if you do this just before the training, some costs may apply. Are there special circumstances for your cancellation? Please contact us.
Custom group training
Would you like this training with customised content, date or location for your team or organisation? That is possible! Send your details and we will send you a personal quote.
- Locatiekosten: 500
- Minimum boekingen: 6
- Aantal dagen: 2
Programme
Webinar
- Preparation
- Before the training starts, we will do a quick webinar to get to know each other and the course programme. You will also receive a simple personal assignment. In addition, you can ask questions and tell us about your goals, so we can make the training as personal as possible.
Day 1: knowledge day
- Deep dive
- In the morning we dive deep into the psychology of strategic storytelling: the difference between informing and inspiring, how storytelling moves people and how to get a message across. You will learn which guiding principles provide your story with impact.
- Training & feedback
- In the afternoon we will work with these guiding principles through targeted exercises. We will work in small groups, so that you will receive personal coaching and peer-to-peer feedback.
Day 2: storytelling day
- Storytelling framework
- Day 2 is all about the story. You will get a practical framework for strategic storytelling with many examples of applications in film and stories. You will also learn to recognize the framework in government, corporate and commercial storytelling.
- Training & feedback
- Through training and peer-to-peer feedback, you will learn to use the framework for your own storytelling, so that you can present your personal or organizational mission in an inspiring and compelling way. Here too, we work in small groups, so that you receive a lot of personal attention and feedback.
- Handbook
- At the end of the training you will receive a practical manual with which you can choose the right strategic approach for every story from now on.
Date
- 24 - 25 Oct 2024
Time
- 10:00 - 17:00
Investment
- €1.599,00
Location
- Soestdijkerweg 11 B 3734MH Den Dolder
Organizer
Andere organisatoren
